1/21/2024 0 Comments Rtfkt clone x nft![]() ![]() The world’s first ‘smart sneaker’ a ‘huge mistake’? Premium materials, Only 1,986 pairs, Bleached Canvas □□ /2mlzN9xwBo In October, the partnership came under fire for failing to exceed its community’s expectations and deliver on its promises. ![]() This year, the stakes are becoming increasingly high for Nike and RTFKT to maintain their leading position.įor RTFKT and Nike’s latest tie-up, it was a matter of going big or going home following a controversial first run last year. Adidas and Puma, two of Nike’s leading competitors, have jointly bumped up their Web3 community efforts in a bid to take Nike’s crown.Īdidas recently revamped its Web3 loyalty program “ALTS by Adidas” and adopted Bored Ape #8774 (who goes by the name of Indigo Herz and was bought by the brand for 46ETH) as its Web3 ambassador and mouthpiece in 2021, while Puma continues to deepen its relationship with popular metaverse platform 10KTF. However, the past two years have seen competition intensify, both for Nike and RTFKT. But the accretion propelled the digital footwear studio into mainstream consciousness, subsequently receiving worldwide acclaim for being one of the first metaverse-native brands. RTFKT was on a steady growth trajectory before its acquisition by Nike. Over the two years under Nike’s belt, the collective has gone on to dip its toes into the world of football and sneakerheads, amassing over 450,000 followers on Instagram and 396,000 on Twitter, and become one of the most recognized Web3 communities in the world. In December 2021, sportswear behemoth Nike acquired digital fashion business RTFKT for an undisclosed sum, after recognizing the Web3 brand’s potential in the non-fungible token (NFT) market. Even basketball icon LeBron James is a fan, and was spotted wearing a pair earlier this week. Each limited edition sneaker is inspired by the 10 DNA types found in RTFKT’s Clone X anime-inspired avatar project, including Takashi Murakami’s “Drip” and “DNA” Air Force 1s. The duo is in the midst of elevating its partnership through its latest high-profile global campaign - which sees the launch of its new Air Force 1 drop in collaboration with Japanese contemporary art icon Takashi Murakami. The current floor price of the Clone X collection is 7.17 ETH (approximately $11,160 at the time of writing), with 227.2K ETH of volume traded.Nike and RTFKT are taking their collaborative foray into the metaverse to new heights. Every item includes an NFC chip, making the hoodies suitable for both the holders and their Clone X avatars. In July, RTFKT released an Augmented Reality Genesis hoodie in collaboration with Nike. Following, holders will have a week to claim the physical garment. The largest-ever phygital collection is set to come out on August 31. Takashi Murakami Sneakers Takashi Murakami Sneakers The RTFKT sneakers will include a pair designed by renowned Japanese artist Takashi Murakami, who contributed to the creation of the Clone X collection. The sneakers, set to launch during the next Forging season, will come in various designs. ![]() ![]() These tags enable communication between physical items and tokens. Each item, apart from hats and socks, will be equipped with a near-field communication chip. The collection features more than sixty items, including sneakers, hoodies, t-shirts, jackets, hats, socks, and accessories. Additionally, every token holder will receive a limited edition Genesis Clone X t-shirt from RTFKT. Most of the NFTs will grant access to two physical garment pieces. The drop will be divided into ten sets: Human, Robots, Angels, Demons, Alien, Reptile, Undead, Murakami, Murakami Drip, as well as a general one.Įvery NFT owner will receive a set defined by the traits of a Clone X token they hold. Published: Augat 12:00 pm Updated: Augat 1:57 amĬreator-led organization RTFKT Studio has announced Clone X Forging Season One.Ĭlone X holders will be able to unlock physical RTFKT fashion items based on their NFTs. ![]()
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